Whinny Equestrian Apparel, LLC was started in 2023. Founded by Heather Boldin, Whinny strives to proliferate body positivity in a sport steeped in tradition. Heather's daughter began riding at age 7 and horse showing at age 9. Heather struggled to find size and age appropriate clothing to suit her daughter's needs and maintain the traditional children's horse show attire from the start. And then Whinny was born.